Home › Blog
Field notes on the web
Research and strategy from Atomic Glue on web development, SEO, and digital growth.
The Bait-and-Switch Bot Strategy
We built a three-tier bot-access framework on our own site — open, gated, and baited content — and saw a 3x jump in citation-readability and a 35x better crawl-to-referral ratio on the baited tier. Here's exactly how it works.
Your Website Is Their Training Data
Senior marketing leaders built their content strategy around Google's referral traffic model. That model is breaking. Here's what you do about it.
# Blog
Insights on web development, SEO, and digital growth from Atomic Glue.
- [The Bait-and-Switch Bot Strategy](atomicglue.co/blog/bait-and-switch-bot-strategy) — We built a three-tier bot-access framework on our own site — open, gated, and baited content — and saw a 3x jump in citation-readability and a 35x better crawl-to-referral ratio on the baited tier. Here's exactly how it works.
- [Your Website Is Their Training Data](atomicglue.co/blog/your-website-is-their-training-data) — Senior marketing leaders built their content strategy around Google's referral traffic model. That model is breaking. Here's what you do about it.