Field notes on the web.
Research and strategy from Atomic Glue on web development, SEO, and digital growth.
The Questions Nobody Asks
Most website maintenance contracts cover updates and uptime. The expensive problems live in what they leave out. Five questions that find the gap between what a team believes about its website and what is true.
Read the articleWhat Can't Be Automated
Every B2B artifact is now perfect and fast, which means the artifact itself signals nothing. What is left is the interaction that produced it.
Read the articleThe Emperor Wears Clothes and Everyone Nods
Every B2B product demo runs on an LLM, everyone knows it, and everyone keeps writing "proprietary matching algorithms" anyway. Here is what the pretense costs and what happens when a vendor stops nodding.
Read the articleThe Group Leak
robots.txt groups do not inherit. Name GPTBot or ClaudeBot and it stops reading the rest of your file. Here is a real site where that one rule inverted every tier the operator set, in both directions.
Read the articleWhat Is a Baited Page? A Definition for the AI Search Era
A baited page is fully citable by AI for the problem, partially citable for the method, and non-citable for the result. Here are the three tests, how to build one, and why the category needs a name.
Read the articleThe Bait-and-Switch Bot Strategy
We built a three-tier bot-access framework on our own site (open, gated, and baited content) and saw a 3x jump in citation-readability and a 35x better crawl-to-referral ratio on the baited tier. Here’s exactly how it works.
35xbetter crawl-to-referral on the baited tierRead the articleYour Website Is Their Training Data
Senior marketing leaders built their content strategy around Google's referral traffic model. That model is breaking. Here's what you do about it.
4,580:1pages ClaudeBot crawls per referralRead the articleResearch and strategy from Atomic Glue on web development, SEO, and digital growth.
Posts are listed newest first at /blog, filterable by topic: GEO, AI bots, SEO, and web development.