Verlo needed a store that works as hard as they do.

# Case Study: Verlo Mattress, From a legacy site to a storefront built to sell

How Atomic Glue rebuilt Verlo Mattress on a modern, franchise-ready commerce platform. The result: 40% more online sales in the first three months, 30% more organic traffic, and zero SEO loss in migration.

• Online sales: +40% (first 3 months post-launch)
• Organic traffic: +30%
• Cart abandonment: −25%
• Mobile traffic: +50%
• Bounce rate: −20%
• Content update time: −50%

## The challenge

Verlo Mattress had outgrown its website. The old platform was dated and hard to change, every update fought the system. It also had to serve both corporate and franchise stores, each with their own products and pricing. The new site needed to be modern, mobile-first, and easy to run without losing a decade of hard-won search rankings.

Before: outdated platform costly to change · poor mobile experience · no shared corporate/franchise infrastructure · decade of SEO at risk.

Tech stack: WordPress multisite (franchise-ready) with WooCommerce for commerce, custom product filtering and customer review system, mobile-first responsive design built and tested across all modern browsers and devices.

Industry context: Mattress retail, high-consideration purchase, strong local search intent, franchise distribution model across the United States. Platform needed to support both direct online sales and a local store finder flow.

## The approach

1. Discovery & research: Audited the legacy site, mapped customer journeys, and ran competitor analysis to find where the old experience created friction.
2. A franchise-ready architecture: Designed an IA and WordPress multisite that cleanly handles both corporate and franchise stores with separate products and pricing.
3. Build the commerce engine: Product filters, customer reviews, and a secure streamlined checkout, built mobile-first and tested across all modern browsers and devices.
4. Optimize for search & speed: Restructured URLs and metadata, tuned performance, and migrated SEO so a decade of rankings carried straight over.

## The results

• A better experience: +35% page views per session; bounce rate fell 20% with simpler navigation and a fully responsive design.
• More sales, fewer drop-offs: +40% online sales in the first three months; cart abandonment fell 25% with a streamlined checkout.
• Found, not lost: +30% organic traffic; a careful SEO migration preserved rankings and several product pages climbed in search.
• Easy to run: WordPress multisite CMS reduced content update time by 50%, with corporate and franchise stores managed from one place.

## Key outcomes

• Platform: Modern WordPress multisite, franchise-ready
• Mobile traffic: +50%
• Online sales: +40%
• Page views / session: +35%
• Organic traffic: +30%
• Content update time: −50%
• Cart abandonment: −25%
• Bounce rate: −20%

## Client quote

Our website finally works as hard as our stores do. It's faster, our team can manage every location from one place, and we're selling more online than ever. Best of all, we did it without losing the search rankings we'd spent years building.

Director of Marketing, Verlo Mattress