Knowledge Panel
A knowledge panel is a box that appears on Google Search showing summarized information about an entity (person, place, organization, or thing) pulled from Google's Knowledge Graph.
§ 1 Definition
Knowledge panels are Google's way of presenting trusted information about entities. They appear on the right side of desktop SERPs (or top on mobile) and include a photo, description, key facts, and links to official and social profiles. The data comes from Google's Knowledge Graph, which aggregates information from Wikipedia, Wikidata, official sources, and structured data on the web.
§ 2 Getting a Knowledge Panel
You do not apply for a knowledge panel. It is earned when Google's systems determine your entity is notable enough and has sufficient structured, authoritative information available. To increase your chances: claim and verify your Google Business Profile (for local organizations), maintain a Wikipedia page (for notable entities), implement correct schema markup (especially Organization, Person, or LocalBusiness schema), and ensure consistent NAP data across the web.
§ 3 Claiming and Managing
You can suggest edits to an existing knowledge panel through the 'Claim this knowledge panel' feature if you are an authorized representative. Google reviews suggested edits. Edits are not guaranteed. The most reliable way to influence your panel is to maintain accurate, authoritative information about your entity across the web.
§ 4 Note
- Knowledge panels show entity data from Google's Knowledge Graph
- They are earned through notability, not applied for
- Structured data and verified profiles help trigger panels
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Get in touchA knowledge panel is a box that appears on Google Search showing summarized information about an entity (person, place, organization, or thing) pulled from Google's Knowledge Graph.
Category: SEO
Author: Atomic Glue SEO & GEO Team
## Definition
Knowledge panels are Google's way of presenting trusted information about entities. They appear on the right side of desktop SERPs (or top on mobile) and include a photo, description, key facts, and links to official and social profiles. The data comes from Google's Knowledge Graph, which aggregates information from Wikipedia, Wikidata, official sources, and structured data on the web.
## Getting a Knowledge Panel
You do not apply for a knowledge panel. It is earned when Google's systems determine your entity is notable enough and has sufficient structured, authoritative information available. To increase your chances: claim and verify your Google Business Profile (for local organizations), maintain a Wikipedia page (for notable entities), implement correct [schema markup](/glossary/schema-markup) (especially Organization, Person, or LocalBusiness schema), and ensure consistent NAP data across the web.
## Claiming and Managing
You can suggest edits to an existing knowledge panel through the 'Claim this knowledge panel' feature if you are an authorized representative. Google reviews suggested edits. Edits are not guaranteed. The most reliable way to influence your panel is to maintain accurate, authoritative information about your entity across the web.
## Note
Corporations and celebrities do not own their knowledge panels. Google does. You can suggest changes, but Google decides whether to accept them based on trusted source availability. Donation pages masquerading as 'knowledge panel management' are typically worthless.
## Key takeaways
- Knowledge panels show entity data from Google's Knowledge Graph
- They are earned through notability, not applied for
- Structured data and verified profiles help trigger panels
## Related entries
- [SERP Features](atomicglue.co/glossary/serp-features)
- [Structured Data](atomicglue.co/glossary/structured-data)
- [Schema Markup](atomicglue.co/glossary/schema-markup)
- [Local SEO](atomicglue.co/glossary/local-seo)
Last updated June 2026. Permalink: atomicglue.co/glossary/knowledge-panel