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# Business glossary terms
4 business terms from the Atomic Glue web glossary.
- [CRM](atomicglue.co/glossary/crm) — CRM (Customer Relationship Management) is a system that manages all interactions with current and potential customers. It centralizes contact data, tracks sales activities, manages pipelines, and stores customer history. For B2B companies, the CRM is the single source of truth for go-to-market operations.
- [Lead Scoring / Lead Nurturing](atomicglue.co/glossary/lead-scoring-lead-nurturing) — Lead scoring assigns numerical values to leads based on their behavior and fit to prioritize sales follow-up. Lead nurturing is the process of building relationships with leads through targeted, automated communications until they are ready to buy. Together they turn a raw list of contacts into a prioritized, conversion-ready pipeline.
- [MQL / SQL / PQL](atomicglue.co/glossary/mql-sql-pql) — MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead), and PQL (Product Qualified Lead) are lead qualification stages that define how ready a prospect is to engage with sales. They create a common language between marketing and sales teams about lead quality and next actions.
- [SLA](atomicglue.co/glossary/sla) — A Service Level Agreement (SLA) is a contract that guarantees a minimum level of service, typically measured as uptime percentage, with financial penalties if the provider fails to meet that guarantee.