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- Account-Based Marketing (ABM)Account-Based Marketing (ABM) is a strategic approach that coordinates marketing and sales resources to target, engage, and convert a…
- Affiliate MarketingAffiliate marketing is a performance-based channel where businesses pay external partners (affiliates) a commission for driving qualified…
- App Store Optimization (ASO)The process of improving a mobile app's visibility and conversion rate in app store search results.
- B2B MarketingB2B marketing is the practice of promoting products and services to other businesses rather than individual consumers.
- CPC / CPM / CPACPC (Cost Per Click), CPM (Cost Per Mille, or cost per 1,000 impressions), and CPA (Cost Per Acquisition) are the three primary pricing…
- Demand GenerationDemand generation is the process of creating awareness and interest in a product or service through coordinated marketing programs.
- Digital MarketingDigital marketing is the practice of promoting products, services, or brands through online channels including search engines, social…
- Go-to-Market Strategy (GTM)A Go-to-Market (GTM) strategy is the comprehensive plan for launching a product to market.
- Growth LoopA growth loop is a self-reinforcing system where the output of one user action becomes the input that acquires the next user, creating…
- Growth MarketingGrowth marketing is a data-driven, experimental approach to marketing focused on the entire customer lifecycle, not just acquisition.
- North Star MetricThe North Star Metric is the single metric that best captures the core value your product delivers to customers.
- PPC (Google Ads)PPC (Pay-Per-Click) advertising, primarily Google Ads, lets businesses place ads in search engine results and pay only when someone clicks.
- Product-Led Growth (PLG)Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, retention, and expansion.
- Quality Score (Google Ads)Quality Score is Google Ads' internal rating of the relevance and quality of your keywords, ads, and landing pages.
- Remarketing / RetargetingRemarketing (or retargeting) is a digital advertising technique that shows ads to people who have previously visited your website or…
- SaaS MarketingSaaS marketing is the specialized practice of marketing software-as-a-service products.
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