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Account-Based Marketing (ABM)MarketingAccount-Based Marketing (ABM) is a strategic approach that coordinates marketing and sales resources to target, engage, and convert a specific set of high-value accounts. Instead of casting a wide net, ABM treats each account as a market of one.Affiliate MarketingMarketingAffiliate marketing is a performance-based channel where businesses pay external partners (affiliates) a commission for driving qualified traffic or sales. It is a pay-for-performance model: you only pay when a specific action (usually a sale) occurs.App Store Optimization (ASO)MarketingThe process of improving a mobile app's visibility and conversion rate in app store search results.
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Demand GenerationMarketingDemand generation is the process of creating awareness and interest in a product or service through coordinated marketing programs. It covers the entire funnel from building brand awareness to capturing demand through high-intent channels and nurturing prospects until they are ready to buy.Digital MarketingMarketingDigital marketing is the practice of promoting products, services, or brands through online channels including search engines, social media, email, websites, and paid media. It replaces or supplements traditional advertising with measurable, targeted, and often automated campaigns.
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Go-to-Market Strategy (GTM)MarketingA Go-to-Market (GTM) strategy is the comprehensive plan for launching a product to market. It defines the target audience, value proposition, pricing, channels, sales model, and marketing approach. A good GTM strategy answers who you are selling to, how you reach them, and why they should buy.Growth LoopMarketingA growth loop is a self-reinforcing system where the output of one user action becomes the input that acquires the next user, creating sustainable, compounding growth without proportional increases in spend. Unlike a funnel, which is linear and leaky, a loop feeds itself.Growth MarketingMarketingGrowth marketing is a data-driven, experimental approach to marketing focused on the entire customer lifecycle, not just acquisition. It uses rapid testing, cross-functional collaboration, and product-led tactics to achieve sustainable, compounding growth.
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PPC (Google Ads)MarketingPPC (Pay-Per-Click) advertising, primarily Google Ads, lets businesses place ads in search engine results and pay only when someone clicks. It is the fastest way to get traffic and leads at scale, but it requires constant optimization to remain profitable.Product-Led Growth (PLG)MarketingProduct-Led Growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, retention, and expansion. Instead of sales-led or marketing-led growth, users discover, try, and buy the product with minimal human intervention.
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