[Account-Based Marketing (ABM)](atomicglue.co/glossary/account-based-marketing) — Account-Based Marketing (ABM) is a strategic approach that coordinates marketing and sales resources to target, engage, and convert a specific set of high-value accounts. Instead of casting a wide net, ABM treats each account as a market of one.
[Affiliate Marketing](atomicglue.co/glossary/affiliate-marketing) — Affiliate marketing is a performance-based channel where businesses pay external partners (affiliates) a commission for driving qualified traffic or sales. It is a pay-for-performance model: you only pay when a specific action (usually a sale) occurs.
[App Store Optimization (ASO)](atomicglue.co/glossary/app-store-optimization-aso) — The process of improving a mobile app's visibility and conversion rate in app store search results.
[B2B Marketing](atomicglue.co/glossary/b2b-marketing) — B2B marketing is the practice of promoting products and services to other businesses rather than individual consumers. It involves longer sales cycles, higher deal values, multiple decision-makers, and a heavy emphasis on educational content, relationship building, and demonstrated ROI.
[CPC / CPM / CPA](atomicglue.co/glossary/cpc-cpm-cpa) — CPC (Cost Per Click), CPM (Cost Per Mille, or cost per 1,000 impressions), and CPA (Cost Per Acquisition) are the three primary pricing models in digital advertising. Each serves a different campaign objective: clicks, visibility, or conversions.
[Demand Generation](atomicglue.co/glossary/demand-generation) — Demand generation is the process of creating awareness and interest in a product or service through coordinated marketing programs. It covers the entire funnel from building brand awareness to capturing demand through high-intent channels and nurturing prospects until they are ready to buy.
[Digital Marketing](atomicglue.co/glossary/digital-marketing) — Digital marketing is the practice of promoting products, services, or brands through online channels including search engines, social media, email, websites, and paid media. It replaces or supplements traditional advertising with measurable, targeted, and often automated campaigns.
[Go-to-Market Strategy (GTM)](atomicglue.co/glossary/go-to-market-strategy) — A Go-to-Market (GTM) strategy is the comprehensive plan for launching a product to market. It defines the target audience, value proposition, pricing, channels, sales model, and marketing approach. A good GTM strategy answers who you are selling to, how you reach them, and why they should buy.
[Growth Loop](atomicglue.co/glossary/growth-loop) — A growth loop is a self-reinforcing system where the output of one user action becomes the input that acquires the next user, creating sustainable, compounding growth without proportional increases in spend. Unlike a funnel, which is linear and leaky, a loop feeds itself.
[Growth Marketing](atomicglue.co/glossary/growth-marketing) — Growth marketing is a data-driven, experimental approach to marketing focused on the entire customer lifecycle, not just acquisition. It uses rapid testing, cross-functional collaboration, and product-led tactics to achieve sustainable, compounding growth.
[North Star Metric](atomicglue.co/glossary/north-star-metric) — The North Star Metric is the single metric that best captures the core value your product delivers to customers. It aligns every team around a shared outcome and drives sustainable growth by focusing on customer value, not vanity metrics.
[PPC (Google Ads)](atomicglue.co/glossary/ppc-google-ads) — PPC (Pay-Per-Click) advertising, primarily Google Ads, lets businesses place ads in search engine results and pay only when someone clicks. It is the fastest way to get traffic and leads at scale, but it requires constant optimization to remain profitable.
[Product-Led Growth (PLG)](atomicglue.co/glossary/product-led-growth) — Product-Led Growth (PLG) is a go-to-market strategy where the product itself drives customer acquisition, retention, and expansion. Instead of sales-led or marketing-led growth, users discover, try, and buy the product with minimal human intervention.
[Quality Score (Google Ads)](atomicglue.co/glossary/quality-score-google-ads) — Quality Score is Google Ads' internal rating of the relevance and quality of your keywords, ads, and landing pages. It directly impacts your ad rank and the actual cost per click. Higher Quality Scores mean better ad positions at lower costs.
[Remarketing / Retargeting](atomicglue.co/glossary/remarketing-retargeting) — Remarketing (or retargeting) is a digital advertising technique that shows ads to people who have previously visited your website or interacted with your brand but did not convert. It keeps your brand top-of-mind and brings lost traffic back to complete a desired action.
[SaaS Marketing](atomicglue.co/glossary/saas-marketing) — SaaS marketing is the specialized practice of marketing software-as-a-service products. It combines acquisition, onboarding, retention, and expansion marketing into a continuous cycle, with a heavy focus on subscription economics, free trials, and product-led growth strategies.