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30 terms
- A/B TestingA/B testing is a controlled experiment that compares two versions of a web page or element to determine which performs better against a…
- Above the FoldAbove the fold refers to the portion of a webpage visible without scrolling.
- Call to Action (CTA)A CTA is a prompt that tells the user what to do next.
- Case StudyA case study is a detailed account of how a specific customer achieved results using your product or service.
- Checkout AbandonmentCheckout abandonment is when a user adds items to their cart but leaves before completing the purchase.
- Click-Through Rate (CTR)CTR is the percentage of people who click on a specific link or CTA out of the total who see it.
- Cognitive LoadCognitive load is the amount of mental effort required to use your website.
- Conversion Funnel (ToFu/MoFu/BoFu)The conversion funnel is a model that visualizes the customer journey from first awareness to final conversion.
- Conversion Rate OptimizationCRO is the systematic process of increasing the percentage of website visitors who take a desired action.
- Customer JourneyThe customer journey is the complete sequence of touchpoints and interactions a person has with your brand, from first awareness through…
- Dark PatternsDark patterns are user interface designs intentionally crafted to trick or manipulate users into doing things they would not otherwise do.
- Exit-Intent PopupAn exit-intent popup is a modal or overlay that appears when a user's mouse movement or cursor behavior suggests they are about to leave…
- Form OptimizationForm optimization is the practice of improving web forms to increase completion rates.
- FrictionFriction is anything that slows down, confuses, or discourages a user from completing a desired action.
- Hero SectionThe hero section is the large, prominent banner at the top of a webpage.
- Landing PageA landing page is a standalone web page designed specifically for a marketing or advertising campaign.
- Lead GenerationLead generation is the process of attracting and converting strangers into prospects who have expressed interest in your product or service.
- Lead MagnetA lead magnet is an incentive offered to prospects in exchange for their contact information.
- Micro-Conversion vs Macro-ConversionA macro-conversion is the primary goal of a website (a purchase, a sign-up).
- PersonalizationPersonalization is the practice of tailoring content, offers, and experiences to individual users or segments based on their behavior…
- Persuasive DesignPersuasive design is the intentional use of psychological principles to influence user behavior toward a desired outcome.
- Progressive DisclosureProgressive disclosure is a design pattern that shows only the essential information or options at each step, revealing more details as…
- Scroll DepthScroll depth measures how far down a page a user scrolls before leaving.
- Social ProofSocial proof is the psychological phenomenon where people copy the actions of others in uncertain situations.
- Statistical SignificanceStatistical significance is a mathematical measure of how likely it is that the difference between two variants in an A/B test is real and…
- TestimonialA testimonial is a statement from a satisfied customer that endorses your product or service.
- Trust SignalsTrust signals are visual cues that reassure visitors that your website is legitimate, secure, and reliable.
- Urgency and ScarcityUrgency (time pressure) and scarcity (limited availability) are two related psychological triggers that motivate users to act now rather…
- User FlowA user flow is the path a user takes through a website or app to complete a task.
- Value PropositionYour value proposition is the single most important sentence on your website.
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