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26 terms
- Animation / Motion DesignAnimation and motion design in interfaces use movement to guide attention, provide feedback, indicate transitions, and add personality.
- Atomic Design (Atoms / Molecules / Organisms)Atomic Design is a methodology for creating design systems by breaking interfaces into a hierarchy of components: atoms (basic elements)…
- Brand GuidelinesBrand guidelines are the official rulebook for how a brand should be presented across every medium, covering logo usage, color values…
- Brand IdentityBrand identity is the visible and tangible expression of a brand: its logo, colors, typography, imagery, voice, and all visual and verbal…
- Color PaletteA color palette is a defined set of colors used consistently across a brand or product interface to create visual harmony, hierarchy, and…
- Design HandoffDesign handoff is the process of transferring finalized designs from designers to developers for implementation.
- Design SprintA Design Sprint is a five-day process developed by Google Ventures for answering critical business questions through design, prototyping…
- Design SystemA design system is a collection of reusable components, patterns, and standards governed by clear principles.
- Design TokensDesign tokens are platform-agnostic variables that store design decisions like colors, spacing, typography, and shadows.
- Emotional DesignEmotional design is the practice of creating products that elicit specific emotional responses from users, building connection, delight…
- Empty State / Error State / Loading StateThese are three critical non-happy-path UI states.
- FigmaFigma is a browser-based collaborative design tool used for UI/UX design, prototyping, and design system management.
- Grid SystemA grid system is a structure of columns, gutters, and margins that provides a consistent framework for arranging content on a page.
- Logo / WordmarkA logo is a graphic mark that identifies a brand.
- MicrointeractionsMicrointeractions are small, contained moments of interaction that accomplish a single task.
- Mobile-First DesignMobile-first design is a strategy of designing for the smallest screen first, then scaling up to larger screens.
- MockupA mockup is a high-fidelity, static visual representation of a design that shows what the final product will look like, including colors…
- PrototypeA prototype is an interactive simulation of a product that allows users to click, navigate, and experience flows.
- Typography (Serif / Sans-Serif / Variable Font)Typography is the art and technique of arranging type.
- UI (User Interface)UI is the visual layer people interact with on a screen: buttons, menus, icons, layout, colors, and typography that together form the…
- UX (User Experience)User Experience (UX) is the totality of how a person feels when interacting with a product, service, or system.
- Visual DesignVisual design is the craft of shaping a product's appearance using typography, color, spacing, imagery, and layout to support usability…
- Visual HierarchyVisual hierarchy is the arrangement of design elements in order of importance, guiding the viewer's eye through content using size, color…
- Web FontsWeb fonts are typefaces loaded by a browser from a server or CDN so that text renders in a chosen typeface rather than falling back to…
- White Space / Negative SpaceWhite space (or negative space) is the empty area between design elements.
- WireframeA wireframe is a low-fidelity, structural blueprint of a page or screen that shows layout, content hierarchy, and functionality without…
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