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Marketing Automation terms
5 marketing automation terms, defined plainly and cross-referenced.
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Email Automation / Drip CampaignMarketing AutomationEmail automation (drip campaigns) is the practice of sending pre-written emails triggered by specific user actions or time intervals. It enables personalized, behavior-based communication at scale, nurturing leads, onboarding users, and driving conversions without manual effort.Email MarketingMarketing AutomationEmail marketing is the use of email to send promotional, educational, or transactional messages to a targeted audience. It is one of the highest-ROI marketing channels, delivering an average return of $36 for every $1 spent, with particular strength in lead nurturing, customer retention, and lifecycle communication.
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