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5 terms
- Email Automation / Drip CampaignEmail automation (drip campaigns) is the practice of sending pre-written emails triggered by specific user actions or time intervals.
- Email MarketingEmail marketing is the use of email to send promotional, educational, or transactional messages to a targeted audience.
- Marketing Automation (HubSpot / Marketo)Marketing automation is software that automates repetitive marketing tasks: email campaigns, social media posting, lead scoring, CRM…
- Open Rate / DeliverabilityOpen rate is the percentage of delivered emails that recipients open.
- SPF / DKIM / DMARCSPF, DKIM, and DMARC are email authentication protocols that prove your emails are legitimate and not forged or spoofed.
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